Why do you choose to use the shampoo and conditioner that you use? Did you know that choosing the right shampoo and conditioner for your scalp and hair is the most important things you can do for the health of your hair and scalp. Choosing the right shampoo and conditioner is critical in creating the foundation for the style you are trying to achieve. Keeping your scalp free from petrochemicals and buildup allows the hair to grow stronger and healthier. Keeping your hair free from petrochemicals and products that coat the hair, allows you to start with a clean canvas when using styling products, to achieve your desired style, it allows the styling products to actually do their job. Most shampoos and conditioners use petrochemicals and other harsh chemicals that give the perception of clean healthy hair and scalp.